DMEautomotive and MPi Join Forces to Drive Automotive Service Repair Orders

12/12/2008

FOR IMMEDIATE RELEASE

December 12, 2008

DMEautomotive and MPi Join Forces to Drive Automotive Service Repair Orders

Auto industry leaders fix missing link in customer relations

Deerfield Beach, Fla. – DMEautomotive, a JMsolutions/DME Holdings LLC company, and Mobile Productivity, Inc. (MPi) announced a new service for dealers that will increase follow-up communication with customers after their vehicles have been in the dealership for repairs or maintenance. The new offering aims to boost the amount of recommended service customers opt to receive.

Through the new relationship, DMEautomotive, a multi-channel automotive marketing and variable communications provider for automobile dealers nationwide, will access dealers’ inspection results and provide follow-up information and incentives to customers who declined recommended services. This will be communicated through multiple avenues—such as mailers, emails and phone calls.

“The ability for dealers to follow-up with their customers on services that were recommended, yet declined, has long been an untapped space in the automotive industry,” commented Mike Walther, president of DMEautomotive. “This new partnership presents an opportunity for dealers to create an additional revenue stream that, up to now, has been mostly untapped.”

Las Vegas-based MPi is an automotive process, metrics and software solutions company which provides World Class Inspection™ for dealerships’ service departments, giving dealers the tools they need to measure, manage and coach the service drive inspection process. The process enables dealers to conduct a thorough customer vehicle inspection and offers a consistent presentation of recommended maintenance or repair services.

“We’re excited about our combined service solutions and ability to help dealers increase their revenues,” said David Boyle, president and chief operating officer of MPi. “At the time of the initial presentation of recommended services, we know that only 25 percent of the work that is needed is actually sold to customers. Seventy five percent of service recommendations are unrealized by the dealership, and that’s the market we’re going after.”

About DMEautomotive
A JMsolutions and DME Holdings LLC company, DMEautomotive (www.dmeautomotive.com) provides multi-channel, variable communications for automobile dealers nationwide. Its robust product and service offering includes: on-demand marketing campaigns, sales renewal and reactivation programs, service retention and reactivation programs, and data analytics. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Tampa, Fla. and Jacksonville, Fla.

About MPi

Headquartered in Las Vegas, NV, MPi is an industry leader delivering processes, metrics and software solutions which enable automotive dealerships to achieve World Class™ results in their service and repair departments. The company's World Class Inspection™ Program is making a difference in dealerships across the country; providing significant increases in profits, efficiencies and customer loyalty.

About JMsolutions

A JM Family Enterprises, Inc. (www.jmfamily.com) company, JMsolutions (www.jmsolutions.com) develops and markets innovative, integrated software systems that help automotive dealers improve operational efficiencies throughout the entire sales and marketing process while maximizing sales. JMsolutions offers its AAX™ inventory management suite; CMX™ customer management suite which includes DealerUps™ customer relationship management, ProCal™ desking, ProFi™ finance and insurance menu; and SMX™ sales and service marketing suite by DMEautomotive. It also provides dealers with related training and consulting services. JMsolutions serves over 2,500 dealership clients nationwide, including the nation’s top six dealer groups. Headquartered in Deerfield Beach, Fla., JMsolutions has major operations in Dallas, Texas.