FOR IMMEDIATE RELEASE           
Contact: Ilisa Finkelman
(954) 363-5550
ilisa.finkelman@jmfamily.com

 April 15, 2008 

JMsolutions and AutoTrader.com Kick Off Digital Dealer Conference with Workshop: “Internet Sales Success…Getting it Right!”

Deerfield Beach, Fla. – JMsolutions and AutoTrader.com have joined forces to present an educational workshop to help auto dealers successfully sell vehicles online.  “Internet Sales Success…Getting it Right!” will be held on Monday, April 21, from 12 p.m. until 3 p.m., prior to the start of the 4th Digital Dealer Conference & Exposition at the Gaylord Palms Resort & Convention Center in Orlando, Fla., April 21-23. 

Scheduled speakers include Randy Barone, JMsolutions Senior Used Vehicle Sales Consultant specializing in custom designed training for the pre-owned vehicle industry; Michael Martin, AutoTrader.com’s national dealer trainer; and Todd Smith, CEO of Lear, LLC, a company focused on implementing Internet business process and technology solutions for automotive dealers.

This pre-conference workshop will cover: stocking the right vehicles for quick Internet sales, merchandising them appropriately, and using effective customer relationship management (CRM) processes to turn leads into lifetime sales and service customers.  Lunch will be provided.

”With consumers increasingly looking to the Internet for purchasing big ticket items such as automobiles, dealers need to be prepared by having the right inventory marketed online in an appealing fashion,” said Barone.  “And, with the technology that’s available today, leads should not be lost. Prospective customers can now be tracked and target marketed to bring them back to the store.” 

“Internet Sales Success…Getting it Right!” opens a new view into the world of Internet marketing.  Workshop attendees will be provided with information that they can immediately begin to implement upon their return to the dealership. 

“It’s not just about your company being in the number one spot on the search engines anymore,” said Martin.  “Selling successfully online has become a much more sophisticated marketing process.  In order to make selling work in today’s competitive environment, dealers need to be better educated on how to take advantage of today’s available technology to implement the most current and proven best practices.”

Two additional workshops during the conference, both on April 22 from 2:45 p.m. - 4 p.m., will be presented by JMsolutions and DMEautomotive, a JMsolutions and DME Holdings, LLC company and multi-channel automotive marketing provider.  “The Unfair Advantage” by Randy Barone will identify the largest opportunities for profitability in dealerships.  “Managing the Customer Journey Lifecycle” by Curtis DeGroote, director of research and development for DMEautomotive, will offer an automated method for centrally managing communications between dealership departments for optimal customer service.

To register for the Pre-Conference Workshop, “Internet Sales Success…Getting it Right!”, call (800) 364-3015.  Space is limited.

Visit www.digitaldealer-magazine.com to register for the 4th Digital Dealer Conference and Exposition.

About JMsolutions

A JM Family Enterprises, Inc. (www.jmfamily.com) company, JMsolutions (www.jmfe-jmsolutions.com) develops and markets innovative, integrated software systems that help automotive dealers improve operational efficiencies throughout the entire sales and marketing process while maximizing sales.  JMsolutions offers its AAX™ inventory management suite; CMX™ customer management suite which includes DealerUps™ customer relationship management, ProCal™ desking, ProFi™ finance and insurance menu; and SMX™ sales and service marketing suite by DMEautomotive.  It also provides dealers with related training and consulting services.  JMsolutions serves over 2,500 dealership clients nationwide, including the nation’s top six dealer groups.  Headquartered in Deerfield Beach, Fla., JMsolutions has major operations in Dallas, Texas.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website.  AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month.  Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.  AutoTrader.com is a majority-owned subsidiary of Cox Enterprises.  The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

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